Projects samples for iTunes App Store:
One of the highlights of my career. In 2009 I joined the iTunes design as a visual designer assigned to the App Store, a new deparment just getting off the ground. Some of the projects would include additional designs for multiple devices. Here are some explorations for icon designs for new categories on the iphone app.
App of the Week
App of the Week was a marketing project that became a weekly promotion...so the design had to be adaptable to dynamic weekly updates and for mulitple devices (iPad, iPhone, Desktop). This required weeks of iterations, sketches, and explorations.
App Store Collections:
While the App Store grew bigger over the years there were new categories/genre breakouts that would need their own treatments and content. Here are some examples of these category breakout icon development.
Kids Apps Category Icons:
One of my tasks was to establish a look and feel for the editorial promotions on the itunes app store based on the Apple brand. Because the App Store was one of the unique genres that allowed illustrative designs provided by App Developers we were able to explore a more illustrative and whimsical easthetic then some of the others.
iTunes Collections is a cross genre category breakout and required header images for each category.