As a product designer, I help ambitious companies transform complex ambiguous concepts into digital products that users love and engage with. Combining expertise in human-centered design and systems design, I bridge the gap between technology and intuitive user experiences. Whether you're a startup, SaaS company, or enterprise, I provide strategic guidance to ensure your product not only works brilliantly but feels effortless to your users.

Who You Are

Companies seek my expertise at key moments in their AI product journey - whether launching new solutions, optimizing existing workflows, or addressing user friction points. I help teams transform complex AI interfaces into intuitive experiences, turning technical challenges into opportunities for better engagement and product success.

Technology Companies:

  • AI startups needing help making their complex and a abstract products user-friendly

  • SaaS companies struggling with user adoption or engagement

  • Enterprise software providers looking to modernize their digital products

  • Companies integrating AI features and design systems into existing products

Organizations in Transition:

  • Traditional companies adopting AI tools, Design systems and needing guidance on implementation

  • Startups scaling up who need expertise in building user-centric AI products

  • Companies with high user churn looking to improve retention

  • Organizations facing user complaints about complicated workflows

Clients

To view some recent projects please review some of my selected case studies.

 

2017 - 2015
Equinix
Inkling
Naked Juice
Might PLay
Mercer

2013-2015
Digication
Feildwire
Gfycat
Desmond Tutu’s Human Journey
Windy Chien Artist

2013-2009
Apple, App Store, iTunes

Before 2009
Kaiser Permanente Southern California
Santa Barbara Zoo
Palm Springs Modern Homes
CalArts

Services

Here’s what I can do for your company

Whether you're looking for product design management, design system, or strategic product design consulting, I am dedicated to delivering impactful solutions tailored to your specific goals. With a focus on innovation and key results, I take pride on providing exceptional design that elevates your brand and drives tangible business growth.

  • UX evaluation entail a thorough, screen-by-screen analysis of your product, complete with scores and a set of actionable recommendations for you’re team to implement. These insights aim to identify various metrics such as conversion, engagement, and retention. Learn more about UX audits and what is included in the reports.

  • Looking to create a solid product strategy to minimize time spent on fixing and rebuilding? Require assistance with prototyping? Interested in optimizing a specific aspect of your product? We offer comprehensive end-to-end assets, including service blueprints, information architecture (IA), mid-resolution wire-flows, and clickable prototypes.

  • Trying to get a handle on your current or potential customers? Curious about how you might be competing with your competitors? Interested in figuring out where users might be experiencing frictions or roadblocks with your product? Learn more about how user research can help you stand out in the marketplace.

  • Providing expert guidance to teams on UX best practices, accessibility standards, and industry trends.

  • The process:

    1. Briefing

    We will set up a series of engaging and collaborative workshops, along with productive brainstorming sessions, aimed at carefully reviewing the goals and desired outcomes for the project. These sessions will provide the perfect platform for team members to openly exchange ideas, give valuable input, and collectively shape a comprehensive roadmap for project success.

    2. Scripting/Journey Mapping

    We'll craft a story around your user personas and target audience to map out customer touchpoints, engagement, and desired post-product use. This will shape your user journey maps or feature video script.

    3. Storyboarding & Wireframes

    Visualizing the user journey, we can effectively communicate the desired path and illustrate the engagement for an audience to understand. This holds true whether it's the engineering team seeking a walkthrough of a user flow or a potential customer interested in your product watching a feature explainer video.

    4. High-res & Illustrations

    Our experienced designers will meticulously capture key screens, utilizing high-resolution techniques to ensure impeccable fidelity in the final output.

    5. Walkthroughs + Help Documentation

    Professional voice-over narration for presentations, help docs, tutorials, and video demos, tailored to meet your specific needs.

    6. Interaction + Animation

    After establishing a flow UI and animated demos are created help implementation and delivery.d

From initial concept development to market research and strategy implementation, I guide clients through every step of the product design journey. My approach combines creativity, technical expertise, and market insights to deliver exceptional results.

Whether you're a startup or an established company seeking to innovate, Im here to help you turn your vision into reality. With a focus on quality, efficiency, and collaboration, I strive to exceed expectations and drive success for our clients.

Choose me as your partner, and together, we’ll create products that inspire, engage, and make a difference in the world.

Reach out today. I’m looking forward to working together to achieve your business goals.
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